We had many, many reports of sightings during our search. We had postings on Facebook, LostMyDoggie, Twitter, and Pawsboost. I didn't ask people how they found out about Blue being missing, so it's hard to tell how much each site contributed, but I can tell you that with those 4 postings, we had over 50 calls about sightings, and it really helped track her down and catch her.