I did not know about this service until I lost MY dog. I was pretty much relying on her microchip to get her back, but because she was so scared, no one could get close enough to check her tags. It was because of the robo-calls that we got a sighting that at least put us in the right area to concentrate our search and place flyers and posters. Because of this, and the helpful people at Lostmydoggie.com, I now have my sweet little doggie back home. I will certainly give my recommendation.