I had never heard of this site until 'our baby' escaped and was gone for 36 hours. She is not an outside dog so with the extreme weather in the forecast, her family was really worried. I registered all her info here and this site even created a flyer that we were able to print off and post around. Our baby came busting in the back door right as the major thunderstorm hit THANK GOD. Where as she came back on her own, it was a little comforting to know that there where many folk informed about her. I will diffinetly recomend this site to others.