Our young orange tabby, Oscar, had been missing since right after Christmas for 4 days with no sign of him despite putting up flyers all around and posting lost notices online. I used this service yesterday and miracle of miracles he was waiting for me on the front door welcome mat today when I got home. I assume the 500 phone messages that went out stirred someone into letting Oscar come home. However it happened, I think this service is great and highly recommend it.