I bought the extra options: 750 voice messages and email/fax alerts to all area shelters, vets and pet businesses. This saved me hours of precious time, together with putting up posters, alerted the entire area. When we were out canvassing neighborhoods, almost everyone had heard our dog was missing. The awareness created by the service helped us to develop witnesses and discover our lost dog's direction of travel. Also, we felt proactive, which gave us strength and determination not to give up. In the end, this matters most: tell everyone and don't give up!!!